The Art of Auctions is an compelling 3/4 day course delivered by Industry Trainer, Auctioneer and Auction marketing expert Warren Kibblewhite. Auction marketing is a mainstay of the Australasian Real Estate scene offering Vendors a greater level of urgency, exposure and success, and Warren's dynamic presentation will give you an in-depth understanding that few can offer, together with the skills and tools to become your locations' Auction expert and market leader.
"Only when you understand how and why Auction works & the key elements making it so efficient, effective & successful, will you truly command the prime forces effecting Real Estate"
The buying and selling of Real Estate is everything to do with emotion, urgency, pricing and marketing, and the Auction Marketing system combines those 4 key elements better than any other selling method - full-stop! Auction marketing is the most successful marketing strategy a home seller, and agent, can employ and its significantly better success rate compared with Sale by Private Treaty is clear and unequivocal. But first, the Auction system, it's strategies and the vendor/buyer education processes must be fully understood, as only then Auction Means Action.
Dominate Your Market: The pedestal an Auction property is elevated to through its increased profile and exposure is the same profile and exposure that you and your Agency gets and for that reason, amongst others, is why the best Auction Marketers usually dominate their respective markets - and there is absolutely no reason that you can't do the same. Increased profile isn't just great for selling property by reaching out to more potential buyers to create more interest in the property, but that profile is part of what makes you stand out and helps you attract and win more business.
Making Decisions: Another key and inherent part of the Auction strategy is the urgency it creates to make decisions through its pre-set sale date (the auction day). This is the day that represents 'SOLD'. Accordingly, buyers with, or formulating, interest can't procrastinate and therefore make conscious purchasing decisions. Private Treaty sales cannot generate that urgency and competition in the same way.
No Price - No Barrier: Price is usually the biggest barrier to any Real Estate sale and so you will learn how the elimination of price eliminates that key barrier to purchase, or as a minimum, allows baseline interest to be established without price prejudice - and this is where your training is crucial to the buyer education process as this is where the biggest mistakes are made by salespeople.
Emotional Selling Arena: The emotion of both buyer and seller on Auction day is at it's absolute peak and why we make no apologies for buyers exceeding pre-set limits as they compete for the purchase of their dream home. It is therefore critical in our role as the Auction Marketing Salesperson to be cognisant of those heightened emotions and appropriately guide both buyer an seller in their united, but separate journeys, to transact.
Unrivalled Success: Auction has proven itself to be the most successful in terms of its sales success rate and time to sell and those salespeople suitably skilled are achieving Auction sale success rates above 90%, within shorter comparative time frames, and by meeting or exceeding vendor expectations. This is how you start to influence people, win and transact more business!