There is absolutely no better way to build a responsive audience of clients or customers for your business, than with your email list because the easiest way to generate more sales is to just stay in touch with your past customers – it really is that simple but most still don’t do it, or do it well. Absolutely the biggest single mistake that a business can make is not to keep in touch with their customers because that’s where your best and easiest business comes from – repeat and referral business. It is hands down the single most successful strategies to generate more sales.
Email is easy and inexpensive to do and email marketing is widely regarded, and measured, as having a Return on Investment (ROI) of over 4000%, and more accurately quoted at 4300% (according to the Direct Marketing Association). Thats a $43 return for every $1 spent – no other marketing options provide this level of success.
Top businesses are getting around 75% of their sales generated from repeat customers…and the key to repeat business, behind giving good service in the first instance, is just to stay in touch, its maintaining a relationship, because business is, after all, about relationships.
And its fair to say that, in general, customers have a degree of apathy and disloyalty towards most business they transact with, and why, because they receive no special treatment or service as a customer, and for most – definitely no after sales service, and no ongoing B2C relationship through a simple Customer Relationship Management program (CRM) that serves to reinforce your business brand, provides value based information and/or purchasing opportunities and that together are the crucial prompts to have your past customers shop with you again or refer your services. It really is a simple and proven philosophy.
And Social Media is not that fix. It may keep your brand in front of an ‘audience’ but social media is a tool for growing your audience it’s not a selling tool. People are not on social media to be sold to – they are there to be informed, entertained and engaged.
As at 2015, there are…
4,353,000 email accounts worldwide which is 6% increase on the previous year.
1,422,000 worldwide mobile email users, which is a 23% increase on the previous year.
The most popular activity on a smartphone is to check email – 78%
So, do more than just having a list of customers or a customer database, start regular communication with them and combine branding with useful and interesting information. And when it comes to content…well that’s a whole new subject. Happy emailing…because email is still KING!
It’s 6-7 times more expensive to acquire a
new customer than to keep an existing one.