It time to understand the power of video marketing to boost your profile, to increase your social media engagement, increase Your Sales, and Grow Your Business.
If a picture tells a thousand words then a video must tell a million. It’s a fact that people today spend a lot of their time online watching videos. In fact, over 100 million internet users are in the habit of watching internet videos online, according to a report by comScore. And according to Forrester Research, just a minute of video is worth the same as 1.8 million words of written text – that’s how much more powerful a video is than text. Most people would rather watch a short but captivating 30-second video, then spend ten minutes reading text. That’s why a video is so powerful – it can get the message across in little time in the most effective way possible.
93 percent of online marketers use video for marketing, sales and communication on the internet. 76 percent of B2B (Business to Business) and 74 percent of B2C (Business to Customer) marketers use video marketing quite extensively. Videos are an integral part of their content and SEO marketing strategies and even if you decide to leave alone video marketing, your competitors won’t. Almost all businesses are out to find that edge in finding new customers and making more sales and video should be used in your digital media marketing arsenal.
if you consider the number of people who visit video-sharing websites such as YouTube and Vimeo, YouTube is the world’s most important and gets over 1 billion regular users. Other sites such as Vimeo and DailyMotion are also quite popular and command huge audience shares across the world. Video is now used in a blogging context which has generated its own identity called …’Vlogging’.
There are several advantages to including video marketing in your online marketing campaigns. You will have your own unique brand presence online, which helps a lot with your ranking on search engines such as Google…especially as google now owns Youtube after paying $1.65 billion for it, so the more active you are on YouTube, the higher your position could be in Google’s search results. Videos that have a strong authority on YouTube always rank well on Google for the related keyword search.
Video also helps with your sales and conversion rates. 64 percent of consumers are likely to buy a product after seeing a video of it. Videos added to a website’s homepage do wonders for the conversion rate, boosting it by as much as 20 percent.
Video improves the brand association consumers have with a company’s products and services and increases their intent to purchase. Over 65 percent of business executives around the world visit a vendor’s site after having seen a video made by the vendor, and 39 percent call a vendor directly if they like a video made by them.
Video marketing is one of the most effective marketing tools for SMBs (or small to medium-sized businesses). It helps them boost their conversion rates and expand the business much faster. In a survey, 70 percent of marketers around the world felt that videos helped them convert prospects into leads much faster.
So far as video production goes, it really is quite easy to have your own setup. The minimum equipment required would be a video camera, of course, and for the quality associated with just an online presence then these cameras can be purchased for just a couple of hundred dollars (smart phones can also produce reasonably good video depending on the final output quality you need). It would recommend getting a reasonable quality microphone and these can retail for under $100 … they can also sell for thousands. And it would also be helpful to get some kind of studio lighting, or an on-camera light – depending on your filming location(s). Then you just need a video editing program which you can download free off the internet or you could purchase something more substantial from just a few hundred dollars to several thousand.
So be smart! Get a competitive advantage over your competitors and have some fun doing it.